Alberta’s regulated iGaming market recorded $122.2 million in non-adjusted gross gaming revenue from its July 13 opening through Sept. 30, its first Market Performance Report showed. Monthly revenue rose from $22.2 million in July to $43.3 million in August and $56.6 million in September.
The Alberta iGaming Corporation released the report on Oct. 23, covering the market’s opening through the end of September. It described the early figures as evidence that players were moving from offshore sites towards regulated services, but cautioned that gradual operator onboarding meant the data did not yet represent Alberta’s entire online-gambling market.
Approved operators increased from 15 at launch to 24 by Sept. 30, according to AiGC’s release. A July report by Gaming Intelligence gave a different opening count, saying 22 operators were approved to launch on the first day and 22 websites went live.
September recorded 388,585 active player accounts and average revenue of $146 per active account. The account measure is not a count of individual gamblers, since a player may hold accounts with more than one operator. CBC reported that the number of accounts had grown from nearly 227,000 at the market’s opening to roughly 388,000 by the end of September.
Casino games supplied 75.6% of non-adjusted gross gaming revenue, making them by far the largest category. Sports and event betting accounted for 19.5%, while live casino games made up 4.9%. AiGC vice-president of operations Marvin Lim said the sports-betting share could rise somewhat as major leagues begin their seasons.
The market requires verification of every player and tools for customers to manage their play. Its protections also include financial and time limits, gaming-activity statements and a provincewide self-exclusion programme that can cover regulated online platforms, casinos and racing entertainment centres for periods of six months to three years. Operators are required to intervene when signs of high-risk gambling emerge and are barred from targeting minors or vulnerable people in advertising.
AiGC manages the commercial market, while the Alberta Gaming and Liquor Commission is its regulator. The corporation said it checks operators during onboarding to establish whether they are suitable partners for the Alberta market.
As covered in August, Alberta had sought additional gambling-addiction service providers, with funding tied to iGaming revenue. The market directs 2% of gross gaming revenue to First Nations and 1% to social-responsibility programmes, including mental-health treatment, addiction programming and research initiatives.
AiGC said it would publish market-performance data monthly and expects several additional operators to enter Alberta’s regulated system before the end of 2026.
