Buenos Aires lawmakers have brought forward a bill that would tighten online gambling rules for licensed operators in the province, capping each session at 60 minutes, limiting players to three logins a day and requiring real-time facial recognition for access, deposits, withdrawals and higher-value bets. The proposal was introduced by provincial deputy Mayra Mendoza.
According to iGamingToday, the bill would affect all seven operators already licensed by the Provincial Lottery and Casinos Institute: Bet365, Betano, Stake, Betsson, BetWarrior, Bplay and Sports.bet. Mendoza said the plan is meant to recognise the risks of gambling online and respond to the rise in problematic gambling among teenagers and young adults.
Under the proposal, a session would close automatically after 60 minutes, and the player would be barred from logging back in for at least one hour. A 24-hour limit of three logins would also apply, and anyone who exceeded it would be denied access until the next day and shown a responsible gambling message.
The bill also calls for on-screen warnings, including the elapsed playing time and total wagered amount, and for alerts when behaviour suggests a developing gambling problem. It would require real-time facial recognition for logins, cash deposits, withdrawal requests and bets above a set threshold, with the aim of verifying identity and preventing unauthorised access, including by minors.
Violations could bring fines, temporary suspension or revocation of operating authority. The bill would also create a Permanent Working and Monitoring Committee in the Buenos Aires Chamber of Deputies, charged with enforcing the law and proposing amendments within the wider Committee on Gambling, Lottery and Problem Gambling Prevention.
Mendoza said the proposal would let rules adapt to new realities and tackle problematic online gambling from a comprehensive, citizen-centred perspective. The bill next goes to committee review, which Micaela Olivetto chairs. The article says the committee’s 2026 priorities include barring minors from betting sites, strengthening identity checks, possibly through integration with RENAPER, and combating illegal gambling websites, which it estimates at around 80% of betting platforms.
In December 2025, Marval reported that Resolution 1504/2025 was published in the Buenos Aires Province Official Gazette, establishing new registration requirements for online gaming users under Law 15.079 and making biometric validation systems and facial recognition mandatory for online betting players. Diputadosbsas.com.ar added that the rule covered the seven legal operators in the province, including sites and casinos under the bet.ar domain, and required biometric identity systems, facial recognition and “fe de vida” at registration and at other points set by regulation.
The province’s legislature is also considering a separate push on advertising. On 17 July, iGamingToday reported another Buenos Aires bill, sponsored by provincial deputies Fabián Luayza and Viviana Romero, that would tighten advertising rules for online gambling operators and curb minors’ exposure to betting ads. It targets indirect marketing through digital outlets and social media, including sponsored posts, commercial mentions, discount codes, affiliate links and promotions by influencers, streamers, athletes, artists, public figures and sports organisations.
Lawmakers involved in that bill said existing guidelines cover licensed operators but do not explicitly address the indirect marketing methods increasingly used to reach younger people. The proposal would also ban visual and audio elements, characters and other resources deemed appealing to minors, and would tighten age verification with biometric technologies, electronic documents and links to official databases.
The advertising bill’s sponsors said it would not ban regulated gambling in Buenos Aires or alter the legal regime for licensed operators. Separately, Cronista reported in May that the national Executive sent Congress its own anti-ludopathy bill, signed by President Javier Milei and ministers Mario Lugones and Alejandra Monteoliva, focused on clandestine gambling and minors but not on advertising or sports sponsorships.
