Bloomberry Resorts Corp. has launched OnlyFun.PH, a Philippine digital platform combining online gaming with live shows, livestreaming and creator-led content. Introduced on Oct. 8 within the company’s FUNaloMAX portfolio, the service lets users access gaming features while interacting with hosts, broadcasts and other content in the same platform.
Bloomberry describes OnlyFun.PH as the country’s first regulated live interactive entertainment platform to integrate gaming, livestreaming and creator content. It operates under the licensing and regulatory framework of the Philippine Amusement and Gaming Corporation, and incorporates know-your-customer identity verification, data-security measures and player controls.
The launch is intended to meet growing demand among Filipino consumers for mobile entertainment and real-time interaction. Kelvin Kuan, Bloomberry’s vice president and head of online gaming, said the service paired a locally tailored format with responsible-gaming safeguards as digital audiences shift towards interactive, creator-driven media.
OnlyFun.PH complements FUNaloMAX, Bloomberry’s mass-market online gaming platform, through programming featuring digital personalities, creators and streamers. Bloomberry’s other principal online gaming brand is Solaire Online, which serves premium customers.
Bloomberry operates Solaire Resort Entertainment City and Solaire Resort Quezon City in the Philippines. Greg Hawkins, Bloomberry’s president and chief operating officer, has set a goal for its online gaming platforms, including FUNaloMAX and Solaire Online, to account for about 20% of consolidated gross gaming revenue by the end of 2027.
Bloomberry plans to expand OnlyFun.PH gradually with additional original interactive programmes, features and partnerships with more hosts, content creators and livestreamers.
