By leveraging human expertise, artificial intelligence, and data-driven insights, both organizations are dedicated to protecting vulnerable players and fostering a safer gambling ecosystem. The National Council on Problem Gambling (NCPG) has entered into a strategic partnership with Mindway AI, a Denmark-based software company, to enhance its responsible gaming initiatives.
Under the partnership, Mindway AI will create a new interactive-self test for the NCPG’s flagship website, ResponsiblePlay.org. The new self-test will be based on Mindway AI’s award-winning self-test, Gamalyze.
“The NCPG and Mindway AI partnership represents a significant step forward in advancing responsible gambling practices within the US online gambling landscape,” the partners said in a joint statement last week.
“By leveraging human expertise, artificial intelligence, and data-driven insights, both organizations are dedicated to protecting vulnerable players and fostering a safer gambling ecosystem.”
Gamalyze is a card game. Players start with €2,000 in fake money and are shown four stacks of cards, with instructions to draw a total of 80. Every time a card is selected, the player wins or loses a certain amount of euros.
Players are told to follow a strategy that they think will yield the highest win total. Meanwhile, as the player makes their selections, Gamalyze learns the player’s gambling behavior and is able to make a personalized assessment at the end of the game.
At the halfway point, Gamalyze asks the player if they can see a pattern. With 20 cards left, players are again asked if they have a hunch over which of the four decks is the best one to draw from.
The program then creates a personalized profile of the player’s gambling behavior, with percentage-based scores based on the player’s:
- Sensitivity to rewards
- Sensitivity to losses
- Sensitivity to win frequency
NCPG currently offers a self-assessment test on ResponsiblePlay.org called NODS-SA, a ten-question survey where participants answer yes or no to a series of gambling-related questions.
The official name for the test is the National Opinion Research Center Diagnostic Screen for Gambling Problems — Self-Administered, and is based on the American Psychological Association’s (APA) DSM-IV criteria for pathological gambling.
Education plays a pivotal role in preventing gambling-related harm. ResponsiblePlay.org provides important information about problem gambling and where people can get help for problem gambling, whether they are directly or indirectly affected.
“As part of NCPG’s ongoing commitment to promoting responsible gambling practices and mitigating the risks associated with problem gambling, this partnership signifies a significant leap forward in providing tools and resources for individuals seeking information about responsible gambling and feedback on their own gambling habits,” the partners said.
They added that Gamalyze will “draw insights from neuroimaging” and that the NCPG’s partnership with Mindway AI will allow the former to “leverage more engaging and actionable insights to enhance the effectiveness of responsible gambling programs.”
NCPG Executive Director Keith Whyte said, “Education plays a pivotal role in preventing gambling-related harm. The integration of Gamalyze into ResponsiblePlay.org will empower visitors with an innovative tool to help them make well-informed choices about their gambling behavior.”
Rasmus Kjaergaard, CEO of Mindway AI, concurred.
“This collaboration is a testament to our commitment to innovation in responsible gambling and our shared vision of creating a brighter future,” Kjaergaard said. “Together, we will pave the way for industry transformation and redefine what’s possible. This partnership marks the beginning of a new era, and we’re ready to lead the way.”