Sands China trained 42 responsible gaming ambassadors in its 11th advanced training programme, held at The Londoner Macao on Aug. 24 and 25. The course was designed to help frontline employees recognise gambling disorders, identify potential problems and provide timely assistance.
According to Sands China’s Sept. 3 release, the two-day programme combined presentations with scenario-based videos, interactive games, role-playing exercises and assessment. Participants who completed the course received certificates from the University of Nevada, Las Vegas’ International Gaming Institute.
Professor Alan Feldman led sessions on the causes and signs of problem gambling, as well as communication skills for speaking with people experiencing gambling problems. Professor Davis Fong addressed the implementation of Macao responsible gaming policies and industry trends.
Senior counsellors from the Sheng Kung Hui Macau Social Services Coordination Office introduced consultation strategies, its 24-hour counselling hotline, face-to-face counselling and the four-step FACE intervention model.
The advanced ambassador course has operated since 2013 as an extension of responsible gaming orientation given to all new Sands China employees. More than 28,000 Team Members must complete the onboarding training, while the advanced programme had recorded more than 1,000 participants by September. Its curriculum is updated annually to reflect industry developments and initiatives introduced by Macao’s Gaming Inspection and Coordination Bureau.
The training formed part of a wider Sands China responsible-gaming programme. The company launched its Responsible Gaming Academy in November 2025, and in July began a youth talent-development programme for University of Macau students. About 150 students expressed interest in that programme and 32 were shortlisted for its first training phase.
Sands China also said it had donated nearly $125,000 to five local organisations for responsible gaming education earlier this year, bringing its cumulative contributions to such organisations to more than $1.2 million since 2006.
