Caesars Entertainment said it launched three online gaming brands in Alberta on July 13, giving players access to Caesars Sportsbook & Casino, Caesars Palace Online Casino and Horseshoe Online Casino. The company said it was the first time all three Caesars digital brands had gone live together in a single market.
The rollout came as Alberta opened its regulated online gambling market, becoming the second Canadian province to do so after Ontario. Sportshandle said the province had moved from a gray market in which offshore and unregulated operators served local players without local oversight, and that private operators can now legally offer online sports betting and casino games for the first time.
Caesars said eligible players aged 21 and older can use the platforms on desktop and mobile devices throughout Alberta. Caesars Sportsbook & Casino combines sports wagering and casino play in one place, with Same Game Parlays, a new Flex Parlay, player props, futures and live in-play markets. Fans can also stream a range of marquee sporting events in the app.
Action Network reported that the first wager through Caesars in Alberta was a symbolic $1 bet on France to beat Spain in penalties at +1100 odds. The first casino game played on the Alberta platforms was Fort Knox DaVinci Diamonds by IGT.
Caesars Palace Online Casino is billed as a premium experience inspired by the Las Vegas property and includes slots, table games and live dealer options. Horseshoe Online Casino is described as a dynamic, accessible offering built around the brand’s value, variety and gameplay.
The launch also came with a set of responsible-gambling controls. Caesars said those include deposit limits, spending limits, daily time limits and cool-off periods, alongside an enhanced 21+ gaming policy across Alberta.
The company’s policy summary says its responsible-gaming approach is built on clear objectives, measurable outcomes and scientific research and evidence. It says Caesars wants gambling to stay recreational, and does not want people who gamble irresponsibly to use its facilities or online platforms.
Caesars also says it has used network-wide self-exclusion for years. The company said it launched Project 21 in 1989, became the first casino company to offer nationwide self-exclusion and self-restriction options in 1999, and adopted a universal self-exclusion policy in 2023.
Eric Hession, president of Caesars Digital, called the debut a defining moment for the business and said it brought the company’s three separately branded digital platforms online in a jurisdiction for the first time simultaneously. He also thanked the Alberta iGaming Corporation for its continued collaboration.
Alberta had been preparing the market before launch, with registration opening in January after updates clarified rules on licensing, advertising and responsible gambling. Officials have estimated the province could generate about CAD 76 million in its first full year, while Ontario’s iGaming market generated about CAD 4.04 billion in 2025, a 34% year-over-year increase.
